Irina Marountchenko

About Irina

Product Management Leader with 10+ years of experience delivering best-in-class business solutions while maximizing technological advancements for product optimization and rapid iteration

  • Oversee front and back-end products across technology, finance, research, healthcare, and insurance

  • Advance enterprise-wide initiatives, developing vision, strategy, roadmaps, and cost modeling

  • Maximize quantitative analytics, user feedback loops, and rapid iteration to create viable products

  • Lead high-performing teams using project life cycle methodologies (Agile, Waterfall, Lean) to meet launch commitments

Education

IBM / Coursera, 2025: AI Product Manager Certification - in progress

Product School, 2025, Artificial Intelligence Micro-Certification (AIC)™️

Product School, 2025, Product Analytics Micro-Certification (PAC)™️

Product School, 2025, Product-Led Growth Micro-Certification (PLGC)™️

Wharton School, 2021, Viral Marketing & How to Create Contagious Content Certification

Yale University, 2019, Certification in Behavioral Economics

General Assembly, 2016, Product Management Certification

Regis University, 2015, Master of Business Administration: Operations Management, 4.00 GPA

University of Colorado, 2011, Bachelor of Science: Business Administration, Double: International Business & Management

Experience

Business Insider

Group Product Manager | 2022 – 2024

Accelerated content delivery to 83 million global, monthly visitors - spearheading strategy, roadmap creation and prioritization of Business Insider's proprietary Content Management System in conjunction with market positioning and business goals

  • Ensured exceptional user experience, scaling product adoption by 90% while aligning business goals, objectives, and KPIs with company values, innovation and emerging technologies
  • Facilitated robust quantitative and qualitative internal and competitive analysis to enhance scalability with industry trends, increasing delivery of content by 40% across multi-functional lines
  • Augmented custom features in service of users by working closely with Design on wireframes and prototypes; boosting page traffic by 28% via real-time collaboration, autosaving, AI SEO and copy enhancements as well as multi-user detection
  • Optimized content by targeting user comms, timely delivering product marketing campaigns to thousands of users and ensuring open rates of 77% and click rates of 15%
  • Revitalized team morale and bolstered career opportunities; mentoring and fostering a culture of innovation and continuous improvement through personal and professional development

Guardian Direct

Product Management Consultant | 2021 (May-Nov)

Served as lead Product Management Consultant for entirety of Dental Exchange portfolio and increased policy sales by 52%

  • Accelerated enrollments by 46% with the build-out of front-end Dental Exchange site and secure portal
  • Improved acquisition and retention via multi-variant testing, localization, device and user optimizations, increasing traffic by 74%
  • Advanced effective policy rates by 20%; owning the entirety of the product development lifecycle (PDLC)
  • Expanded into 167 counties, serving as the Voice of the Customer; heading strategy, prioritization, and owning the entire content management system (Contentful) and process

Branded Research

Head of Product Development | 2017 – 2020

Oversaw full-stack development, managing Product and Experience teams, and 2 million+ users

  • Localized content, and secured reward offerings, increasing annual company revenue by 10% YoY
  • Architected back-end and front-end systems; completed testing of features related to GDPR and California Consumer Privacy Act (CCPA), circumventing $26 million in litigation costs
  • Headed Operations, Experience, and Product teams; hired, mentored, and trained 25 individuals to ensure seamless product delivery and user satisfaction
  • Served as Head of Experience; created standards, measurement, and fostered user relationships, improving user experience by expediting payouts to users by up to 50%
  • Oversaw the user security program; detected security exploits and patterns, user fraud, and tested user behavior, retaining and improving existing B2C partnerships
  • Localized content for the UK and Canada - generating currency conversion logic and country-specific design, to ensure the lifetime value of customer was 3x the client acquisition cost

Senior Product Manager | 2017 (June-Sep)

Managed cross-functional Agile teams - heading research, design, and testing of large product initiatives, resolving 90% of identified issues

  • Designed company-wide end-to-end testing protocol, improving user entry time into product by 200%
  • Created 900 unique use cases; generating 9x the number of product specifications of any other Product Manager, diminishing system downtime and improving retention
  • Conducted market/user research, product analysis, and audits to improve acquisition and retention for B2B and B2C products

Nasdaq Stock Market

Project/Product Manager | 2015 - 2017

Headed a concentrated risk program, performing audits for the Nasdaq Board, mitigating risks 25x

  • Formalized product strategy, GAP analysis, and migration for the largest mergers and acquisitions, totaling $600 million
  • Collaborated with Product to determine KPIs, synergies, prioritization, and roadmaps to improve user experience and identify company-wide tech convergence opportunities $13 million in cost
  • Produced and improved Product Development Life Cycle software policies, procedures, and trainings for 2,500 employees across 50 locations worldwide
  • Led analytical briefings for 15 board members including the President of Nasdaq
  • Received the Nasdaq Stock Exchange CEO Award for exceptional performance in Q4, 2016

MetLife

Project Manager | 2014 – 2015

Served as Lead Scrum Master for annuity programs and products, managing a portfolio of $8 million

  • Minimized the software defect impact to 150 downstreams, implementing quality control checks, deploying a defect resolution system, running risk analysis, and engaging in change management
  • Streamlined financial estimation processes; established Order of Magnitude Estimates (OOMs), ROI analysis, and Approval Requests, to cut down on analysis redundancy
  • Drove projects across three teams of 9; functioned as scrum master and authored all documentation
  • Automated tracking procedures across Product and Program Management, including Program Evaluation Review Technique (PERT), critical paths, status reports, issues logs, RAID logs, and RACI charts

Amgen (Sunrise Systems)

Project Lead / Change Owner | 2014 (Feb-Oct)

Led project and change management across largest GERP projects, increasing time to market by 300%

  • Managed the largest portfolio of projects to peers, increasing GERP department bandwidth by 3x
  • Established FDA Quality checks and balances, alleviating potential regulatory penalties
  • Generated SAP change, development, and security documentation across the largest number of countries

EXEMPLA (Kforce Technology)

Project Coordinator | 2013 - 2014

Conducted all company-wide project trainings, and PMO-wide process/project delivery and cost modeling

  • Formulated Project Management documentation, including PERT, critical paths, WBS, status reports, issues logs, RAID logs, and RACI charts, for a PMO of 30 project managers
  • Architected a company-wide Project Management Information System for 700 employees
  • Supported Product Managers through cost modeling and projects up to $2 million+ in revenue

Microsoft (Takouba Security)

Risk Mitigation Coordinator | 2012 - 2013

Devised and delivered technical briefings to Business Continuity and Background Investigations leadership

  • Benchmarked security measures and operations fallback plans with British Petroleum, identifying strategic opportunities and delivering briefings to management
  • Designed and automated a virtual security card database for all vendor utilization and service level agreements (SLAs), allowing for seamless product delivery
  • Calculated future projections and budget trajectories for the Incident Strategy Team
  • Trained Incident Strategy and Background Investigations Teams in security, vendor, and administrative programs

Technology Snapshot

General: Proficient in Microsoft Office Suite & Google Suite, Adobe Acrobat, Slack, Zoom, WebEx, GoToMeeting, General: Microsoft Office Suite & Google Suite, Adobe Acrobat, Slack, Zoom, WebEx, GoToMeeting,

Data Analysis: SQL, Google Analytics 360 Suite, Customer.io, Segment, Mixpanel, Kissmetrics, Crazy Egg,

Content Management System: Contentful

Project / Product Management: Atlassian/Confluence, JIRA, Asana, Basecamp, Trello, Bitbucket, Aha!, Prezi, Keynote, Gliffy, Accompa

Customer Service: Trustpilot, Uservoice, Site Jabber, SurveyMonkey, Typeform,

Design: Balsamiq, Invision, Axure

CXL Coursework: A/B Testing, Data Presentation & Visualization, Google Analytics, Marketing Strategy, Product Analytics, Retention, User Research

Miscellaneous: Epic, System Applications Products (SAP), Postman API, Zapier, Insightly, Decipher, Cookiebot, Browserstack, Wufoo, Teamwork, Docusign